mw-ea242_obama__20151201130353_zhThe saying goes that repetition can get something to sink in. It may not be true but why do companies spend so much in advertising.

President Obama is fond of telling Americans “that’s not who we are” when admonishing them about not agreeing with his liberal principles, a new SuperCut shows. He keeps saying it over and over. Watch the clip below to see a montage. It would be funny if it wasn’t sad.

Not unlike his warning to political opponents that they may be on the “wrong side of history,” the expression is useful in its ability to shut down conversation and seize a moral high ground, however imaginary.

Obama has deployed the term to convince the country of his rightness on immigration, Obamacare,education, national security and not voting for Mitt Romney, among other important issues to his presidency.